Writing quality content

By | May 17, 2017

Does it really matter what the quality content is on a website?

Yes, it does.

That’s because the typical person who looks over a website spend less than 20 seconds browsing and looking for info they’re interested in. If they don’t see anything that draws their interest, they move on to another website.

Think of it this way. Stop and think about how you do when searching for items on the internet. You’re not likely to spend much time on a site unless there’s a reason for you to do so.

Quality does make a difference

The quality of content makes the difference between a website attracting a lot or visitors or just a few. Content, by the way, includes more than the written word that appears on the screen. Graphics and photos are equally important in telling your story to online visitors.

When the content engages the reader, it’s a win-win for the website owner. The site gets higher rankings on Google, which translates into more visitors coming to that site. The other plus is that by giving readers the info they want, they are most likely to come back to that site on a regular basis.

Write for your readers

One of the mistakes that beginners make when writing copy for a website is assuming they know in advance what interest the readers. It’s important to figure out who your target audience is and produce copy that helps them solve their problems.

For example, if your website is about dog training, you don’t write copy about what’s happening in Major League Baseball. Doing some research in advance will reveal the topics and concerns that are of prime interest to your readers.

Also keep in mind that the use of jargon is a waste. Always use non-technical language to get your message across to readers about your product or service.

Keep it short and to the point

Using long sentences in website copy is a definite no-no. That’s because the attention span of most readers is short. There’s no need to sound “educated” by using words that most people don’t know how to pronounce.

Keep it conversational and straight to the point. Remember that the reader is on your site to get the info they seek. They’re not very interested in whether you have an advanced college degree or not. Write in such a way that people don’t have to try to figure out what you’re trying  to convey.

Use active voice

In website writing, it’s always best use active verbs. For example, instead of saying “The mailman was bitten by the dog,” say “The dog bit the mailman.” That’s how you make your copy more reader-friendly.

Show ’em, don’t tell ’em

One way to ensure that you connect with readers is avoid making general statements in what you write. It’s more effective to use specific examples so that the reader can visualize your writing.

Here are a couple of  examples:

General statement: “The training you get from the Wealthy Affiliate program is next to none.”

Specific statement: “Members of Wealthy Affiliate are thrilled with the training program, which includes a library of videos, modules, plus live chat sessions with internet marketing experts.”

There’s a lot more involved in learning how to write effectively for websites. Those topics and tips will be covered in upcoming blog entries. To share your thoughts and comments about writing for websites, share your thoughts in the comments section or  message me through my WA profile page.

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