Writer’s transition: switching from sports to affiliate marketing

By | June 6, 2017

Initially, I balked at the idea of writing a blog as part of my internet marketing enterprise. Much of my reluctance was based on me being a career sports journalist. I felt like I could cultivate other marketing methods to get started.

But after I came across Wealthy Affiliate, it caused me to change my mind. The more I explored different aspects of the platform, the more I realized that I could take the skills I’ve already developed as an avenue to promote a worthy business.

Although I’ve been primarily a sports journalist, I’ve learned a few things about how being a sports writer really helps when you write about other topics besides sports. What I’m saying is that if you can write about sports, you can write about any subject and feel at ease in doing so.

Making the switch from sports writing was not difficult

During my career, I’ve seen a number of news journalists who attempted to switch over to sports, but they had problems making the transition. On the other hand, I’ve seen a good number of sports writers who switched to other areas of interest and they had no problems in continuing to produce engaging copy for readers.

When it comes to generating content for my blog, I’ve discovered that it’s no different from what I did when I wrote my memoir about the Marshall football plane crash (November Ever After) and the wide range of features and analytical articles that I’ve penned for various newspapers and magazines over the years.

With this post, which is an exercise designed to develop writing¬†proficiency by writing non-stop for 30 minutes, it’s a little different from what my career experience has been. Yet, in some ways there are similarities.

I’ve covered my share of competitions in just about every sport you can think of. And in those situations, it’s usually under a tight deadline, especially for night games. Usually, unless there’s overtime or extra innings involved, you might have anywhere from 45 minutes to an hour so to file a story.

Yes, it’s pressure, but get accustomed to it and you find ways to capture the essence of the story with some detail in a relatively short period of time. Keep in mind that during that 45 minutes to 60-something minutes window, you have¬†to get interviews, so that takes away from writing time.

Obviously, creating copy for the “My Boss is Fired” blog doesn’t have that kind of pressure to produce an article in such a tight time frame. Still, that doesn’t mean that it’s not challenging.

Providing value to the reader in an engaging manner

What I’m learning about now is how to pay closer attention to what kind of information folks are searching for on the internet. As I get a better handle on that, I’m in a better position to provide helpful tips for people who are looking for viable ways to make money online in affiliate marketing.

In the process, I’m learning that I can take my writing skills to different levels. With email marketing being such a huge part of affiliate marketing success, it’s clear that for those who know how to connect with potential clients by email will have a distinct advantage in drawing traffic and converting that traffic into paying customers.

There’s no doubt in my mind that being good at copywriting pays big dividends. So, I’m going to seek as much training as I can get in those two disciplines. I’m looking forward to making future blog posts to keep everybody updated on how I’m making the transition from sportswriter to online webpreneur.

All of us have different experiences and I chose to share what the transition has been like for me so far. I’d like for you to tell me about your experiences as blog writers.

So, don’t be shy about sharing your insights in the comments section. Thanks.


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