If you’re not already using video as part of your marketing strategy, you really should reconsider. That’s because the popularity of video on the world wide web continues to soar and there’s no indication that this will change anytime soon. In this blog entry, you’ll learn why video marketing is important.
The use of video as a highly-effective marketing tool is here to stay and here’s a sampling of the evidence to validate that assertion.
- It’s projected that for this year, over 91 million people in America will watch around 1.4 billion videos at the minimum.
- By the end of this year, about 55 to 60 percent of all traffic on the internet will be in a video format.
- As for mobile devices, videos already reign as No. 1 on the popularity scale. A little over 50 percent of all mobile traffic is video and around 92 percent of people who use mobile devices share their videos with others.
- Aside from the rising popularity of videos, a major plus is economic. You can get it done for free on YouTube. Anyone who has internet access, along with a cell phone camera or webcam, has the tools to produce a worthy video message.
Video has become a valued resource for internet marketing
Just based on those tidbits, there’s no denying that video is rapidly becoming a key factor in the Internet marketing universe. The previously mentioned stats bear testament to the viability of video as a valued resource.
As a medium, there’s no question that video has opened new avenues to generate highly-targeted traffic to websites. The visual nature of videos adds to the website visitor’s experience. That’s why it comes as no surprise that most online consumers have more confidence in their buying decisions after watching a video.
There’s something about seeing a “real person” on the video that adds to the credibility of the content. But that’s not all. In videos, you can put your personal stamp on the presentation with your personality, which can go a long way in helping you to firmly establish your brand.
As a marketer, videos provide the opportunity for you to “connect” with the audience in ways that are superior to other marketing forms such as email, AdSense, pay-per-click, and Facebook ads.
The built-in visibility with videos goes a long way in helping marketers to establish that trust factor with their audience. It’s a way to provide social proof about your product or service. Even better is that videos can easily be designed for specific groups of people within your niche.
If you feel a little shaky about doing videos on your own from scratch, there’s plenty of help available. There is a host of companies (Animoto, One Time Media, Flix Time to name a few) who has the software to help you produce professional-looking videos and most are not very expensive. And some are free.
With all videos, like any other marketing copy, it’s mandatory that you become skilled at coming up with the right keywords in subject lines and description boxes to ensure that you get good page rankings on Google. By the way, Google just loves videos.
Don’t think so? Just go to YouTube and do a search in your niche. Take note of the traffic numbers and keep in mind how much variety there is in terms of topics in those different niches.
In closing, I’m asking you for a favor. Please share your thoughts about video marketing in the comments box below. Tell me about your experiences and if you have questions, don’t hesitate to ask. Thanks in advance for your input.