Yes, it’s true that providing well-written, relevant content is critical to a website’s ability to attract visitors and keep them coming back for more. Yet, it’s also true that without the right keywords, having high-quality content on a site won’t amount to a hill of beans.
Why is that?
Keywords — those words that people type when searching for information on the Internet – is the way people are able to find what they’re looking for. Without keywords, potential viewers have no idea that a site even exists.
The chief purpose of a website is to generate traffic and convert that traffic into paying customers. This source of traffic comes from search engines such as Bing, Yahoo, and Google. The use of relevant keywords ensures that people will find your content in the search engines.
All of this relates to the bottom line and it’s all a matter of basic math. Websites need traffic to generate sales. Little or no traffic equates to little or no sales.
Finding keywords for your niche
Here are a couple of points to remember about keywords. #1 They should relate to your product or service. #2 They should relate to the main theme of your website or blog. But that’s not all. Make sure that those relevant keywords appear throughout your posts and pages.
Here’s an example of how this should work: Let’s say you have niche website or blog devoted to people who like to hunt. In this instance, you would not run articles about gardening on that site or blog because gardening is not relevant to hunting.
Finding good keywords for your site doesn’t have to be an exercise in guesswork. There are plenty of tools in the marketplace that you can use for keyword research. It’s my opinion that the Jaaxy research tool provides everything you need to compile a list of profitable keywords on a consistent basis.
In some circles, keyword research is viewed as a difficult task and it’s not worth the time you devote to it. That’s a misguided notion. Marketers who learn and apply the principles of keyword research are in excellent position to generate higher traffic volumes, which leads to increased sales.
Keyword research – this is how it’s done
I’ve included a toolbar for Jaaxy (see below) so you can see for yourself how it works in real time. You get 30 searches for free. Just type in a word or phrase, click the button, and you’ll get a list of several phrases to choose from. Using Jaaxy will help you discover keywords that are most likely to lead to conversions.
There are three categories that you need to pay attention to:
- “Avg” refers to the number of monthly searches for that particular keyword or phrase.
- “QSR” (Quality Search Results) represents the number of competing sites who are using the same, exact keyword as yours. Always choose keywords whose QSRs are below 300. The lower the QSR, the better chance the keyword has to get ranked on Page 1 of Google.
- The KQI (Keyword Quality Indicator) color code lets you know right away about a keyword’s effectiveness. Green means it’s great; yellow means it’s OK; and red means that it’s a poor choice to get a front-page ranking on Google.
Avoid broad keywords because they won’t help you
When you go on Google and see a keyword that gets thousands of searches, do not use that keyword. It will not entice a ton of visitors to your site.
Example: “make money online” got 176 million searches in late June. Given those numbers, you will never get ranked on Google’s front page for that keyword because there’s too much competition. Instead, type in “easiest way to make money online” and you’ll get a QSR of 199, which means it’s far less competitive and much easier to get a good ranking on Google.
Another item to note is that in most cases, people who use broad keywords in their search aren’t very likely to make a purchase right away. However, it’s just the opposite when they use long-tailed keywords (five words or more) in their searches. At that point, they have a lot of knowledge and are ready to buy. That’s the whole point of using long-tailed keywords in your website content.
Strike a happy medium with your keywords
There are times, however, when long-tailed keywords can be so specific that they don’t get a lot of traffic. In that case, it makes sense to determine what the best balance is for using short-tail and long-tail keywords. By doing so, you’re more likely to add to your site’s traffic flow on a consistent basis.
At all costs, do not go overboard
The one way you can undo your research efforts is by overuse of keywords in your website copy. Yes, please do make use of them throughout your site. But don’t go hog wild and talk yourself into inserting those words in every other sentence.
If you go that route, the search engines are known to punish offenders by not ranking or indexing their pages. Not only that, but the readers won’t like being bombarded by overly-salesy messages. It’s simply a matter of providing valued info that’s compelling and helpful.
Let me know what challenges and triumphs you’ve experienced in your keyword research. Looking forward to hearing from you. Submit your observations and questions in the comments section. Thanks.